focus

The 10 reasons why you should define your niche, especially when you're just starting out.

The 10 reasons why you should define your niche, especially when you're just starting out.

Defining a niche, focusing your work on specific people, picking specific goals. It all keeps coming back when I listen to successful entrepreneurs.

Now, I don't particularly like focusing. I like flexibility, options, variety. But even I have come to believe it good for you business and growth.

Here are the 10 reasons why you should define your niche, especially when you're just starting out.

Funny thing, I already wrote about the why. But when writing about the how, I realised I had more to say.

Know your work. Translating success to your main focus. (Metrics part 2)

Know your work. Translating success to your main focus. (Metrics part 2)

In the last post, I focused on the importance of creating a metric that allows you to track whether or not your work is having the desired effect.

Even more powerful is being able to track whether or not you've done the work necessary to reach that effect. 

It's difficult to make that translation. That's part of your experience as an entrepreneur. But it allows you to do some nifty things. Check it out.

What's your metric for success? (Metrics part 1)

What's your metric for success? (Metrics part 1)

At its core, entrepreneurship is doing things you like doing and can do, for people who like it and benefit from it. The game is to do that, ánd charge for it so you can do it again.

So how much revenue do you want to generate? And how does that translate to a number you can track so that you know you're on the right track?