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The 10 reasons why you should define your niche, especially when you're just starting out.

The 10 reasons why you should define your niche, especially when you're just starting out.

Defining a niche, focusing your work on specific people, picking specific goals. It all keeps coming back when I listen to successful entrepreneurs.

Now, I don't particularly like focusing. I like flexibility, options, variety. But even I have come to believe it good for you business and growth.

Here are the 10 reasons why you should define your niche, especially when you're just starting out.

Funny thing, I already wrote about the why. But when writing about the how, I realised I had more to say.

Stop trying to find your purpose, calling or passion! You're looking the wrong way! Try focusing on their origins instead.

Stop trying to find your purpose, calling or passion! You're looking the wrong way! Try focusing on their origins instead.

Find your Purpose. Find your Passion. Find your Calling. Or your Mission. And for good measure, go with the Flow. 

Pff, give me a break!

Finding Passion, Flow, Purpose, Calling and Mission. All these big words. All these things to find. I don't like it. Moreover, I think it's disempowering.

Why? Three reasons: (1) Size, (2) Metaphor and (3) Misdirection of attention.

Let me explain and give you a better approach. 

Turning the tables on procrastination with these 20 tactics

Turning the tables on procrastination with these 20 tactics

We’ve all been there. We know we should be working on this project. We know we should start writing this paper. But! We want to check our email or Facebook. Or we suddenly want to clean the house. And don’t get me started on YouTube. In this blog I'll give 20 tactics to turn the table and get to work.