Getting creatives business savvy
Learn to ask for better rates with this Freelancer Hourly Rate Calculator!
I created this, because, too often, I run into freelancers who simply don't know what a good hourly rate is.
NO MORE! Download it now for free. And use it to calculate:
It's hard to do everything by yourself. To make every decision, figure out what's smart and stay motivated. Allow me to guide you in developing your strategy. Now, this won't be a picknick either, but I'll host you every step of the way.
Here are the upcoming trainings:
Give your dreams the gift of a solid strategy so they can become reality!
It's your business. It's your life. If you could dream, what are you hoping to accomplish with your work (and life)? And if you’re serious about your dreams and your business, why leave it to chance? Sign up for this 2-day private masterclass and design a strategy!
What we'll cover:
Discover your vision for the future and formulate your goals.
The structure & model of your business, and how to price your products.
Your value proposition, product portfolio, target market, and sales.
Bringing it back to an actionable planning, focus and steps.
NB: Sign up before September 3 to get early bird discount!!
Level-up your business. Become a pro.
A two-month program, October 8th - December 7th, for creatives who want to level up their business, with a cohort, a blend between offline sessions, online homework and a cohort.
Gain clarity on what it is you seek to create, how to structure your business, how to set up your marketing effectively and how to get the most important work done.
I write about entrepreneurship, productivity, curiosity and the little weird things about life I've learned. Don't know where to start? Check out my 'best of' selection -> here.
Do you sometimes have an idea for a business in your head? Sometimes, it's a small and amusing inkling. Sometimes, it's something you're serious about?
But how to know whether or not you should give it a go? Is the idea any good? Will you be passionate about it? Do you have what it takes to get it off the ground?
Since the world is complex, you can't see the finish line or simulate all the steps. You need to learn through action!
Here I write about how to figure it out!
What type of entrepreneurship are you in?
Entrepreneurship is a big term. A bit too big. Knowledge or advice about entrepreneurship is inherently only applicable to some of it.
By breaking it up into the two main and very distinct types, it helps you see more clearly what the right strategy and path for growth is. And to know what not to do.
So, which one are you? Are you a "Freelancer" or an "Entrepreneur"?
How to grow when your time is filled up and still deliver more value, with less frustration and becoming more trustworthy.
I find choosing and committing difficult. I know why it's important, but I keep coming up with counter-argument and excuses. I wrote a letter to myself for mental support. Hope it helps you too.
Defining a niche, focusing your work on specific people, picking specific goals. It all keeps coming back when I listen to successful entrepreneurs.
Now, I don't particularly like focusing. I like flexibility, options, variety. But even I have come to believe it good for you business and growth.
Here are the 10 reasons why you should define your niche, especially when you're just starting out.
Funny thing, I already wrote about the why. But when writing about the how, I realised I had more to say.
In the last post, I focused on the importance of creating a metric that allows you to track whether or not your work is having the desired effect.
Even more powerful is being able to track whether or not you've done the work necessary to reach that effect.
It's difficult to make that translation. That's part of your experience as an entrepreneur. But it allows you to do some nifty things. Check it out.
At its core, entrepreneurship is doing things you like doing and can do, for people who like it and benefit from it. The game is to do that, ánd charge for it so you can do it again.
So how much revenue do you want to generate? And how does that translate to a number you can track so that you know you're on the right track?
Everywhere I go, focus seems to be important. But if you're anything like me, you resist focus. Because it means that you don't get to do the other things. "There are so many exciting options." "Won't I miss out if I focus and cut off options?"
So, in this piece, I'll explain why I (have come to) believe focus actually helps me. And I share the mental loops my brain jumps through to convince me otherwise.
Are the things that demand the most of your attention and focus really what drive the most value to your life, work and happiness?
The fast and unimportant ones have a tendency of grabbing all the attention. While really, the power resides with the slow boring stuff.
“How is it going”, you ask. “Great!”, “Couldn’t be better”, “Crushing it”, he says. “And what are you doing now? How is it going?”.
Pff, the pressure to be crushing it too...
So, what do you do when everything could be better? When all you want to answer is “I’ve got no f*cking clue!!!”.
Of course, there's no shame in that and please feel like you can. But wouldn’t it be great to have a way to answer the questions with confidence even when you feel completely incompetent?
Tijmen showed me that running a company is more than putting a product out there and hard work. It’s thinking smartly about who you want to serve and how to do so in a way that helps you both!
He calmly explains everything in a way so you get it. The evening, after spending two days with him, I was working with revamped energy and completely fixed up my shop.
- Jasper Jochems of Kildale Bikes
Joining a masterclass is about granting yourself the time to think about the future of your business without the distractions of everyday life. It’s deep and practical. It’s going from chaos to focus. And, even the topics that typically are not the sexiest (looking at you, finance) are covered in a fun way.
Tijmen will help you leap past your fears to choose what your business stands for and who you serve. He’ll challenge and advise you. And, you’ll definitely leave with more energy than how you came in."
- Lianne Bijleveld of Into the New
Every once in a while you bring your car to the garage for a check-up. Oil level, alignment, tire pressure, do all the lights still work?
The Strategy Intensive was this for my company and a lot more. And as an extra service, we also looked back at the roads traveled the previous year and the roadmap for the coming period.
I can recommend this engineer whole-heartedly!"
- Freek van der Pluijm of Re-Volt
If having an impact is important in the work you do, get clarity on how to make it real with a few sessions with Tijmen. Our's were a dynamic combination of journaling, discussion, brainstorming and pitching.
Working one-on-one as opposed to a group setting was immensely beneficial: it gave us time to examine contexts, scenarios and ideas that ultimately made the outcome feel particularly thought-out and personal.
- Pawel Porowski of Real Bread
Coaching with Tijmen has helped me bring focus and structure into my work. This has enabled me to make the decision to hire my first employee (and soon a second).
I know now what company I want to build and the work I want to do (and don't). Something I - at some level - already knew but couldn't 'get to' in my daily operations of running my business.
In our conversations, I was able to sit with these questions long enough to let the answers come into focus. Something that always slips in my daily routine. He's easy to talk to, informal, and direct when needed.
- Wendy Grootscholten of Studio Playground
Tijmen makes you think about the strategy of your company and helps you translate that to products or services.
You’ll see what your prices need to be (or how many hours you need to make) to support your living. And you and him set a number of super SMART-goals for the coming months. From strategic to super practical.
Plus, small size of the groups creates a lot of space for each other and personal stories. Try it out!
- Marc van der Laan of 3voor12 Utrecht