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Strategy: Business Models & Pricing

  • Social Impact Factory Utrecht 40 Vredenburg Utrecht, UT, 3511 CW Netherlands (map)

Does your business feel as steady as a house of cards? Need a model for your business? Don't know how much to charge? Can't see the wood for the trees? Get some much needed structure in your business.

You'll learn about the different types of entrepreneurship, their different business models, and growth paths. We'll lay out a blueprint for your business that you can trust in. And I'll teach you how to price your products or services given your business model.

Even if you're not a wizard with numbers, I'll help you understand the money streams in your business using my simple financial framework. We'll formulate your business case and your metrics for success.

For Who

For creative entrepreneurs, working independently or with a partner. Perhaps having already hired someone.

In the past years participants ranged from: Photographers and film makers, communication specialists, designers and IT-specialists, trainers and coaches, jewellery makers and chefs, painters and change makers.

NB: Feel this is what you need, but you don’t fit the description exactly? This could still be for you. Maybe you’ve been working for yourself longer? Or you’re more of an intrapreneur, causing havoc in your company? Contact me and we’ll see if it’s a match!

How we'll work

In these masterclasses, I'll use all the models, live-hacks and techniques on the subject that I've collected, used and adapted over the years. It'll be an eclectic mix of approaches.

From brainstorming for new ideas, to decision making on what not to do.

From me teaching theory and models, to you doing exercise to find out what is true for you.

From learning individually, to helping each other (and getting help from others).

From high energy games, to slowing down to reflect.

From using structure for simplicity, to using it to see where it hurts.

In the private masterclasses, it’s you and a maximum and 5 other entrepreneurs. I like working in such a small group so I’ll have the space and attention to really work with each of you.

Why believe me?

I’ve been organising workshops and my own trainings since 2011. I've coached, hosted and organised sessions for about 3.000 people since then. Every time I organise a masterclass, I take what worked in the previous ones and improve upon it. I add my current thinking and latest finds on entrepreneurship.

Much of it is based on researching what helped the most successful ones. Much of it is based on how I've dealt with the struggles.


I like to work on a "pay as you feel" basis. For each of you, the masterclass will have a different value. So, after the masterclass, you yourself are the one who determines what it was worth it to you. Hard to go wrong there.

This, of course, can be strange and difficult. So, I’ve come up with three rules. 

1) The range of the price is €100-€200 (excl. VAT). I’ll send you an invoice afterward.

2) You place your number on that line based on a) How much value it has brought you and b) How much you can miss.

3) Other than that, you’ve got complete freedom to come up with the number. No judgement. No questions asked. Honestly.

Practical Information

When: March 16, 2018
Time: From 9:00 to 17:00.
Where: Social Impact Factory, Vredenburg 40, Utrecht
Availability: I've limited the session to 6 people max. 
Price: Pay-as-you-feel between €100-€200 (excl. VAT).
Language: English. Or Dutch when we all speak it.

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Earlier Event: February 23
On Purpose; The Curious Way
Later Event: April 19
2-Day Strategy Intensive