Guardian - Still ticking: The improbable survival of the luxury watch business

We still buy watches even when we don’t really need them. And Swiss manufacturers manage to have 60% of the global watch market value while only producing 2% of them. Why is there such a high-paying market for them? Well, it’s the only jewellery a man wears. It’s also a result of a long process – the end of a feat of infinitely intricate human engineering – that appeals to the watch connoisseur.