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Deep Dive: The 9 reasons you resist picking a niche and how to deal with them

Deep Dive: The 9 reasons you resist picking a niche and how to deal with them

The 9 reasons you resist picking a niche and how to deal with them. By choosing a niche you get to make high-value solutions, become thé person to call. It allows for a clearer brand and specificity in your communication. And you free up mental capacity and get to see a clear path to making your business succeed.

Two types of entrepreneurship: The Freelancer and the Entrepreneur

Two types of entrepreneurship: The Freelancer and the Entrepreneur

What type of entrepreneurship are you in? 

Entrepreneurship is a big term. A bit too big. Knowledge or advice about entrepreneurship is inherently only applicable to some of it.

By breaking it up into the two main and very distinct types, it helps you see more clearly what the right strategy and path for growth is. And to know what not to do.

So, which one are you? Are you a "Freelancer" or an "Entrepreneur"? 

The 10 reasons why you should define your niche, especially when you're just starting out.

The 10 reasons why you should define your niche, especially when you're just starting out.

Defining a niche, focusing your work on specific people, picking specific goals. It all keeps coming back when I listen to successful entrepreneurs.

Now, I don't particularly like focusing. I like flexibility, options, variety. But even I have come to believe it good for you business and growth.

Here are the 10 reasons why you should define your niche, especially when you're just starting out.

Funny thing, I already wrote about the why. But when writing about the how, I realised I had more to say.

The case for following your talent over passion. Love what you do, by doing what you’re good at.

The case for following your talent over passion. Love what you do, by doing what you’re good at.

Now, this might not be a popular opinion. But I'm here to make a case for simply and boringly following your talent instead of your passion!

Because it's clear how talent leads to enjoyment. It's less clear that enjoyment always leads to skill. 

Here are 11 reasons why it's much smarter, more joyful and sexier to do what you're good at, instead of what you're passionate about.

Stop trying to find your purpose, calling or passion! You're looking the wrong way! Try focusing on their origins instead.

Stop trying to find your purpose, calling or passion! You're looking the wrong way! Try focusing on their origins instead.

Find your Purpose. Find your Passion. Find your Calling. Or your Mission. And for good measure, go with the Flow. 

Pff, give me a break!

Finding Passion, Flow, Purpose, Calling and Mission. All these big words. All these things to find. I don't like it. Moreover, I think it's disempowering.

Why? Three reasons: (1) Size, (2) Metaphor and (3) Misdirection of attention.

Let me explain and give you a better approach. 

Pricing 2: How to figure out what your hourly rate should be.

Pricing 2: How to figure out what your hourly rate should be.

There are roughly three ways to approach the price of your product. (1) Most logically is to base it on the value you deliver to the client. (2) To look at the price on the market for similar products. (3) And lastly, there is Cost-plus. To price your product or service based on what it costs you and put a margin on top of it.