What's your metric for success? (Metrics part 1)
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What's your metric for success? (Metrics part 1)

At its core, entrepreneurship is doing things you like doing and can do, for people who like it and benefit from it. The game is to do that, ánd charge for it so you can do it again.

So how much revenue do you want to generate? And how does that translate to a number you can track so that you know you're on the right track?

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Why you need to focus. The benefits of not being for everyone.
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Why you need to focus. The benefits of not being for everyone.

Everywhere I go, focus seems to be important. But if you're anything like me, you resist focus. Because it means that you don't get to do the other things. "There are so many exciting options." "Won't I miss out if I focus and cut off options?"

So, in this piece, I'll explain why I (have come to) believe focus actually helps me. And I share the mental loops my brain jumps through to convince me otherwise.

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How to answer "What do you do" when you don't really know?
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How to answer "What do you do" when you don't really know?

“How is it going”, you ask. “Great!”, “Couldn’t be better”, “Crushing it”, he says. “And what are you doing now? How is it going?”.

Pff, the pressure to be crushing it too...

So, what do you do when everything could be better? When all you want to answer is “I’ve got no f*cking clue!!!”.

Of course, there's no shame in that and please feel like you can. But wouldn’t it be great to have a way to answer the questions with confidence even when you feel completely incompetent?

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The case for following your talent over passion. Love what you do, by doing what you’re good at.
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The case for following your talent over passion. Love what you do, by doing what you’re good at.

Now, this might not be a popular opinion. But I'm here to make a case for simply and boringly following your talent instead of your passion!

Because it's clear how talent leads to enjoyment. It's less clear that enjoyment always leads to skill. 

Here are 11 reasons why it's much smarter, more joyful and sexier to do what you're good at, instead of what you're passionate about.

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Stop trying to find your purpose, calling or passion! You're looking the wrong way! Try focusing on their origins instead.
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Stop trying to find your purpose, calling or passion! You're looking the wrong way! Try focusing on their origins instead.

Find your Purpose. Find your Passion. Find your Calling. Or your Mission. And for good measure, go with the Flow. 

Pff, give me a break!

Finding Passion, Flow, Purpose, Calling and Mission. All these big words. All these things to find. I don't like it. Moreover, I think it's disempowering.

Why? Three reasons: (1) Size, (2) Metaphor and (3) Misdirection of attention.

Let me explain and give you a better approach. 

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Pricing 3: Why freelance fees aren't as high when you compare them with the true costs of employees.
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Pricing 3: Why freelance fees aren't as high when you compare them with the true costs of employees.

You charge what per hour?? The outcry you get when you share how much you charge to people who work a regular job. But what if these fees aren't as high as they seem? What if we would compare them to the true costs to the employer of that person? If we add all the costs and calculate the costs per hour, the freelancer fees seem way more reasonable.

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Pricing 2: How to figure out what your hourly rate should be.
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Pricing 2: How to figure out what your hourly rate should be.

There are roughly three ways to approach the price of your product. (1) Most logically is to base it on the value you deliver to the client. (2) To look at the price on the market for similar products. (3) And lastly, there is Cost-plus. To price your product or service based on what it costs you and put a margin on top of it. 

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Pricing 1: How much do you need to charge to earn your income goal?
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Pricing 1: How much do you need to charge to earn your income goal?

Pricing is foundational to your business. You sell products. And products have a price. Now, what do you need to price in order to make your income goals? This posts breaks down exactly that. 

It's the first part of a series on pricing. Going further in internal budgeting, value and perception, and whether you should ever work for free.

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