Status and Affiliation
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Status and Affiliation

To change a system you need a message that resonates with your audience: It’s marketing. Marketing is about status and affiliation. Can you make it easy to agree with you by clearly showing that doing so will increase these two factors?

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Craft
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Craft

How do you master a skill or craft? You start out by realizing it is not mastered in one day, one week or a year. It takes dedication, time and blood, sweat and tears. This applies to many physically created products but the same goes for “Soft Skills”.

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Share the pie
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Share the pie

A big slice of pie is a treat, but what if you share this piece with someone else? It brings you more than you think.

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Fairy tales
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Fairy tales

The secret of great entrepreneurs? They recognize what needs more work and act upon it.

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Strength of Weaknesses
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Strength of Weaknesses

When you - as a business owner and person - come to terms with you and your company’s strengths and weaknesses you can move forward to find and work with the changes that need to be done.

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Free work is the best PR
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Free work is the best PR

Because portfolio’s don’t do the trick, the best way to show prospective clients what you’ve got to offer is to create free work.

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Trying times
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Trying times

How to move forward in complex times, when more thinking doesn’t get you further.

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Decide to improve your decision-making
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Decide to improve your decision-making

As an entrepreneur, you are the key decision maker of your business. Every day, new decisions will be put in front of you. Everything you do and what your business becomes is shaped by your decisions. So, it pays to learn how to do this well.

"Less is better. Don't let them linger. Prioritize the important and hard ones. Make them only once!"

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