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2-Day Strategy Intensive

  • tbd Utrecht Netherlands (map)

Give your dreams the gift of a solid strategy so they can become reality!

It's your business. It's your life. If you could dream, what are you hoping to accomplish?

And, if you’re serious about your dreams and your business, why leave it to chance? A solid strategy greatly increases your chances of hitting the mark!

Having clarity on your mission makes it much easier to make decisions. Motivation is always near because you know why you do what you do. 

Taking time to learn the fundamentals of entrepreneurship creates room for creative thinking and solutions. Like x-ray vision to see clearly.

Developing a solid strategy might not be the sexiest. But it gives you a plan and confidence; gives you focus to go twice as fast. And that’s damn sexy!

Plus, it enables you to reclaim the time that you try figuring it out yourself. Give yourself this gift to be helped. 

Sign up below.

It’s like a fog has lifted. Instead of being confused by all the options, it’s clear what path to take.

For Who

This is perfect for independent creatives/freelancers, who offer creative services or products to clients; have been at it for a half to roughly 3 years; mostly organise their business on blind intuition and want to level up and become more business savvy.

In the past years participants ranged from: Photographers, designers and film makers; communication specialists, writers, singers and IT-specialiststrainers, facilitatorschange makers and coachesjewellery makers, bakerschefs, bicycle specialists and painters. The list of creatives goes on!

Teams of 2 are welcome too. Contact me if that's the case. More or less experience but still feel like you want to join? Contact me!

My trainings are not to be taken lightly. We'll do real work and heavy lifting! While the set-up allows you to do this on your own schedule.

[This is not a start-up accelerator. This is not for entrepreneurs mass-producing generic products.]

Bring it on! I know what to do.

What we'll cover

The journey will take you from your dreams and your vision, to formulating a mission and crystallising your goals for your business.

There is so much information out there. I'll give you frameworks and models to greatly simplify your business structure. We'll cover the types of business out there, financial structure, pricing. We’ll develop your business model.

We'll get formulate your value proposition, make you 'product-market-fit' and build up your sales funnel with activities.

And we'll take more time designing the right structure so that everything you do is aligned to help you reach your goals. We'll spend time on your habits and 'the dip' and much more. We’ll break it down into actionable steps, focus and a planning. 

The Details? Program elements include: Visioning, Goal Setting, Budgeting Basics, Business Models, Growth Paths, Value-Proposition, Product-Market Fit, Sales, Planning and more.

I experienced an unexpected relaxation from the increased clarity and overview that I gained

How we’ll work

In this training, I'll use the best and most fitting of all the models, live-hacks and techniques that I've collected and adapted over the years. It'll be an eclectic mix of approaches.

It’s a two-day intensive, complete focus and immersion in this process of redesigning your business and getting ready for the new year! When you give yourself that long undisturbed and guided space, you’ll be able to come up with new, deeper insights.

Some moments, I’ll be teaching. Other moments, you’ll be helping others.

From taking in new information, to applying it to your business.

From high energy physical activity, to slowing down to reflect.

From brainstorming new ideas, to decision making and choosing what not to do.

From learning individually, to getting help/ideas/inspiration from your colleague entrepreneurs.

It’s you and a maximum and 5 other entrepreneurs. I like working in such a small group so I’ll have the space to really work with each of you.

I was always bad at planning and structure, now I notice myself helping others with it.

Why believe me?

I’ve been organising workshops and my own trainings since 2011. I've coached, hosted and organised sessions for about 3.000 people since then. Specifically, I've organised 13 of these strategy intensives over the last 4 years, helping over 80 creative entrepreneurs.

Every time I organise it, I overhaul the program to improve upon the previous edition. I add my current thinking on entrepreneurship and what I’ve discovered to be most useful in helping entrepreneurs plan for their year.


I like to work on a "pay as you feel" basis. For each of you, the session will have a different value. So, after the training, you yourself are the one who determines what it was worth it to you. Hard to go wrong there.

This, of course, can be strange and difficult. So, I’ve come up with three rules. 

1) The range of the price is €175-€350 (excl. VAT). I’ll send you an invoice afterward. The early bird discount range: €125-250 (excl. VAT) ran out December 10th.

2) After the training, you place your number on that line based on a) How much value it has brought you and b) How much you can miss.

3) Other than that, you’ve got complete freedom to come up with the number. No judgement. No questions asked. Honestly.

Practical Information

When: January 24-25, 2019.
Time: Two days from 9:00 to 17:00.
Where: tbd, Utrecht.
Availability: I've limited the session to 6 people max. 
Price: Pay-as-you-feel between €175-€350 (excl. VAT). 
Language: English. Or Dutch when we all speak it.

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Earlier Event: October 8
2-Month Strategy Program
Later Event: February 1
2-Month Strategy Program Spring '19