You might be very surprised that Trump has become so popular. His ideas seem ridiculous. His views offensive. And that hair!! Remind you of anyone? One of the reason is his use of language. He’s quite the NLP (Neuro-Linguistic Programming) expert. And wins over crowds by framing an argument in such a way that it plays on their emotions. The New York Times went over 95,000 words of transcripts of his public speeches and found some patterns. Interesting read.
Also, check out this video analysis of how Trump talks by Nerdwriter, another favorite of mine.